WHEN TO PIVOT IN BUSINESS

Okay, my last blog post was about doubling down in business. I talked a lot about the whats, the whys, and the hows. What I did not talk about was the what ifs. What if now is not the right time to double down in your business? What if that message just does not sit right with you? What if – just maybe – it’s time to pivot?

Pivoting in business means shaking things up. It could mean changing your products, changing your message, even changing your name. Pivoting might even mean a total rebrand. If it’s time to pivot, you definitely do not want to be doubling down. That could potentially lead to a waste of time, energy, and resources.

But how do you know when it’s time to pivot? There are a few ways.

The biggest indicator that it’s time to shake things up is when months and months have gone by and you’ve gained little to no traction, sales, response from your audience, likes, shares on social media, etc… low vibes.

You’re feeling like maybe you’re in the wrong business. Maybe entrepreneurship just isn’t for you.

Nonsense!

You need to pivot.

The very first thing I do when I need to pivot is I get an outside opinion from an expert. Hire a business coach, or reach out to your own coach in the business. Check in with friends in your field. See if they can give you an objective opinion.

Then, get really comfortable with being uncomfortable, making changes you may not have thought of. It’s likely the reason you’re feeling down about your business to begin with. You’ve been doing the same old thing and getting the same old results, but you’re just not comfortable shaking yourself out of your comfort zone. Well, get ready.

It’s just like losing weight or starting a new health and fitness plan. You’re gonna have to make some changes you don’t think you’re ready for.

Trust me when I say you’re ready.

Need help deciding if you need to pivot? I’m here.